THE FROCK BLOG, where Fashion meets Family, Food and Friends

What makes the New Infinity fabric different?

What makes the New Infinity fabric different?

The original Infinity was constructed in a medium-weight, cotton french-terry. It was functional, reliable, and felt like a comfy zip-up. It resemb...

A note on NOW and TOMORROW.

Chaya and I are using this time to relearn and retrain ourselves how to be. How to give of ourselves as working women, mothers, and wives in a way ...

Compassion

I’ve been telling my kids that when we are kind to ourselves, we end up getting to where we are headed, as opposed to the familiar rebuke, which ...

Transitions

Acclimating to a new attitude, even one I chose myself, takes repetition, and patience - so I’m learning. Progress, not perfection is becoming one...

Whoah. The first newsletter of the new Frock Era.

I spent days writing The Letter that would change The Frock as we all knew it. I spent weeks beforehand feeling perplexed as to how I was going t...

So, what do you do all day?

That’s a really good question considering we wrote a very long letter that would mean we wouldn’t be in #TheCornerShop for five days a week! It fe...

Simi and Chaya standing outside on a deck in the mountains

The Big News

Dear Family, I’ve attempted to write this letter multiple times in my head. And every time I have, I arrive at a great big pause. What now? What n...

LIVE YOUR TRUTH

We were never just a regular shopping experience. It was never: make clothing, sell it, boom. It sounds simple enough though.I used to wish for my ...

There is a dream, and a vision:

Friday night was the one night at home when our father would sing. Not because he was saving his voice solely for Shabbat, but because Friday night...

Now and Then:

We knew we were geographically in the right district. That much was certain. We had no clues as to which office, in what building, on what street w...

LIVE YOUR SOUL x Frock Infinity: Yocheved, The Queen of Soul

If there has been no such genre as the, ‘Queen of Soul’, there is now.As we were walked into Yocheved’s house on the second day of our ‘Live Your ...

LIVE YOUR SOUL x Frock Infinity: Rachel Simone, Designer

We can’t only, ‘Live Our Soul’, in spirit. Come down to earth, with Rachel in the #frockinfinity. On my (selfish) quest to find out what it means t...

LIVE YOUR SOUL x Frock Infinity: Joyce, Soul Journeyer

After spending last week meeting, speaking with, photographing and filming a soulful group of women in their own spaces and zones wearing the #Fro...

Shop now