Our Story
“Our work is an expression of who we are, what we love, and what inspires us. If you’ve been searching for a welcoming, down-to-earth style destination, welcome home. We look forward to exploring with you!”
— XO, Chaya and Simi
The frock journey
began consignment business
THE FROCK SWAP
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The First
Frock Swap Pop Up
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The YRM
Launch The Frock NYC
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featured in VOGUE
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the frock shifted focus on the community
Simi’s late husband passed away
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Moved to Frock NYC office space
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Moved to larger space
Corner Store 2
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Live your soul
Frock Infinity
community driven campaign - frock driven by community and shifted perspective, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
operation CC
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LOREM IPSUM
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Meet Simi
We offer a high-fashion approach to easy dressing, while simultaneously catering to the sartorial needs of women across NYC and beyond. A true wardrobe staple is a piece that can be dressed up or down on any occasion, that’s the philosophy at the core of The Frock
Meet Chaya
Sisters Chaya and Simi are the design duo behind The Frock NYC. Born and raised in Australia, they share a unique fashion sense influenced by the easy-going surf culture of the beaches of Sydney, and their upbringing in an orthodox Jewish home. Above all, they were motivated to explore their love affair with style, and experience the fashion world up-close.