An American Original Since 2014

Reminder - the images for this section and the next should be identical in size. Add your own custom content to give more information about your store, availability details...

Meet the creators

Sisters Chaya and Simi are the design duo behind The Frock NYC. Born and raised in Australia, they share a unique fashion sense influenced by the easy-going surf culture of the beaches of Sydney, and their upbringing in an orthodox Jewish home. Above all, they were motivated to explore their love affair with style, and experience the fashion world up-close.

where Fashion meets Family, Food and Friends

The Frock Blog

Simi and Chaya standing outside on a deck in the mountains

The Big News

Dear Family, I’ve attempted to write this letter multiple times in my head. And every time I have, I arrive at a great big pause.  What now? What n...

Read more


We were never just a regular shopping experience. It was never: make clothing, sell it, boom. It sounds simple enough though.I used to wish for my ...

Read more