An American Original Since 2014

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Meet the creators

Sisters Chaya and Simi are the design duo behind The Frock NYC. Born and raised in Australia, they share a unique fashion sense influenced by the easy-going surf culture of the beaches of Sydney, and their upbringing in an orthodox Jewish home. Above all, they were motivated to explore their love affair with style, and experience the fashion world up-close.

where Fashion meets Family, Food and Friends

The Frock Blog

Simi and Chaya standing outside on a deck in the mountains

The Big News

Dear Family, I’ve attempted to write this letter multiple times in my head. And every time I have, I arrive at a great big pause.  What now? What n...

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LIVE YOUR TRUTH

LIVE YOUR TRUTH

We were never just a regular shopping experience. It was never: make clothing, sell it, boom. It sounds simple enough though.I used to wish for my ...

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